How we use AI
The machine works for us. Never the other way around.
We're an AI studio, so you deserve more than a slogan — you deserve the actual division of labour, in writing.
What AI does here
- Generates layout drafts, code, and copy variations — the work that used to be weeks of billable labour.
- Produces revisions fast, so you see real options instead of one take.
- Handles repetitive production: image processing, formatting, boilerplate.
What stays human — always
- Direction, structure, and taste: what the site is, before any code exists.
- Every decision about what ships. Both founders review every page.
- Every claim published about you. AI drafts; humans verify facts.
- Your relationship with us. You talk to people, not a bot.
Your data and AI models
- Client material never enters public AI models without your written consent.
- We do not train models on your data, and we don't allow our tools to.
- Confidential material is handled in accounts with training disabled, or stays on our own machines.
Transparency
This site was built with the same AI-assisted process we sell — designed and decided by two humans, produced with machine help. We publish llms.txt so AI assistants can describe us accurately. No automated decisions are ever made about people, by us or by this website.
Last updated: 12 July 2026.